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The organizational philosophy of our
company is based on learning, understanding and analyzing of
our customer's communicational profile, outlining the methods
of action for branding his public image and its implementation
throughout the existing Medias.
According to this perception, a correct
action and interaction with the media as well as the combining
of a well planned strategy and its implementation will result
in obtaining the desired public image in the written,
electronic and other Medias as well as in the targeted audience
awareness.
The day to day activity of our company
consists of close consulting on all aspects of public
relations, publicity, spokesmanship and development of public
relations campaigns to design public opinion.
In addition, our activities include the
distribution of press releases to a variety of communication
medias and the follow up of their publication. We also initiate
interviews with journalist and our clients' representatives to
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promote their interests. We will suggest
ideas to obtain maximum exposure of our client's ideas,
products and interests.
The communication program derives from a
well planned, custom made strategy for our client. This
includes the main message which will position and differentiate
our client from others in its field. The program is adaptable
to changes throughout the campaign if changes in the public
opinion are shown in surveys and studies conducted during the
campaign.
The collaboration between our company and
the client include bi-weekly meetings in which new ideas and
initiatives for PR activities are presented. The clients
receive regularly, by e-mail, a summary of press appearances as
well as a complete press album for the clients use.
We make sure we are always in close
contact with our clients and at their disposal at any time.
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